We are proud to announce the release of SpringFour’s Q2 2024 Impact Report: “How We’re Meeting Trending Consumer Needs.”

In Q2 2024, we delivered more than 2 million financial health referrals to consumers in need – the most we’ve ever delivered in a single quarter!

Americans are struggling to make ends meet, and in this report, we invite you to see how SpringFour is meeting demands in critical and direct ways — and transforming the industry.

Here’s What’s In This Report

→ Impact metrics at a glance (page 3)

→ How we’re tackling food and housing insecurity (page 4)

→ The mental-financial health connection (page 5)

→ Natural disaster recovery and student loan support (page 6)

→ Seniors, aging, and caregiving (page 7)

→ Award recognition from Inc. and American Banker (page 8)

→ Spotlights on our winning partnerships (page 9)

→ New team members and how we give back (page 10)

What Does Impact Mean To Us?

SpringFour’s success is simple: we meet the needs that real people face and deliver results both to consumers and organizations with impressive ROI. As we prove each and every day, when our customers do well, we all do well.

That is why a growing number of financial institutions, employers, nonprofits, and more offer SpringFour — and we couldn’t be prouder of our work together.

Here’s What You Can Do With This Report

If you’re a current SpringFour client, take a look at the trends in this report to ensure you’re offering the categories that consumers need most right now. Reach out to us at resources@springfour.com to change the categories offered in your SpringFour deployment. 

If you’d like to learn more about partnering with us, reach out to info@springfour.com to set up an introductory call and product demo.

If there’s someone you think would enjoy this report, send them the link or post it on your LinkedIn to share the report with your community. Tag us on LinkedIn at @SpringFour!

Morgan Pierce

Impact & Communications Manager, SpringFour

We’re proud to spotlight Self and SpringFour’s winning partnership in this Partnership Overview:

“How a Credit Builder and a Fintech Support Financial Health.”

Since 2019, Self, a credit-building platform that increases economic inclusion and financial resilience, has worked with SpringFour, the leading financial health fintech that helps companies connect consumers to vetted, local financial health resources.

In nearly 5 years of partnership, Self and SpringFour have delivered over 3,417,000 financial health referrals to more than 250,000 of Self’s customers.

Self uses SpringFour’s S4direct product to empower customers with self-serve access to SpringFour’s financial health resources via Self’s website and mobile app.

Self and SpringFour’s impactful partnership has been included in multiple industry features including:

• A panel at Financial Health Network’s EMERGE
• A Fintech Nexus podcast
• A Fintech is Femme article, “Fintech CEOs Team Up to Improve Financial Well-Being”

We are proud to highlight our impactful partnership. Thank you, Julie Szudarek and the entire Self team, for your partnership!

If you would like to showcase your impact with SpringFour, please reach out to impact@springfour.com. We’d love to share our partnership story.

Morgan Pierce

Impact & Communications Manager, SpringFour

American Banker Article Spotlight on SpringFour

Awards Ceremony held at American Banker’s Digital Banking Conference

At American Banker’s Digital Banking Conference, which included an awards ceremony recognizing the 20 Most Influential Women in Fintech, it was a privilege to celebrate SpringFour’s continuous innovation and leadership alongside other great women creating change in our industry.

To learn more about working with SpringFour, please reach out to us at impact@springfour.com. 

Impact & Communications Manager, SpringFour

What Impact Means to Us

There’s a reason SpringFour is getting recognized — we’re all about real-time, tangible impact. With SpringFour’s vetted resources, individuals reduce expenses, grow their savings, and find their financial footing.

For us, impact means centering empathy, and seeing business results follow. For our clients, that has included:

• Over 5.5 million referrals to financial health resources to consumers last year

• 17-31% increase in repayment rates

• More than 5x ROI

• Millions in annualized credit loss savings

• Hearing directly from individuals about how SpringFour has helped them pay for food, save on utilities, find jobs, and more

Financial Health for the Win-Win-Win

When Founder and CEO Rochelle Nawrocki Gorey started SpringFour, “financial health” was not a term. Now, she’s been included as one of the Inc. Female Founders 250 “for demonstrating the importance of marrying social impact with fintech.”

Plus, Fast Company wrote:

We’re excited for the road ahead; there’s a lot more impact to be made. One thing is clear: SpringFour stands out.

Are you ready to stand out with us? Join other top financial institutions prioritizing financial health and seeing the results with SpringFour. Connect with us at impact@springfour.com or reply to this email to get started in under 30 days.

Morgan Pierce

Impact & Communications Manager, SpringFour

Witnessing the magic of Fifth Third Bank’s Fifth Third Day, 5/3/2024, was special for so many reasons. 

Seeing Fifth Third’s Financial Empowerment Mobile, commonly known as the eBus, in action near Fifth Third’s headquarters in Cincinnati was such a treat, and a moment in my career I’ll remember forever. It was amazing to see SpringFour’s resources being delivered to community members experiencing the tool in person and to know how many more people it will impact in their own communities as it embarks on a journey around the Midwest.  

As we sat to dinner the night before the big day, we all began sharing stories about our lives with one another. A table full of women trailblazing through the world of finance, fighting tooth and nail to make a difference in the world, is a really humbling and honorable place to be. I couldn’t help but take note of a theme amongst many, if not all, of us sitting at that table: we’ve all experienced financial hardship in one way or another at some point in our lives. 

Perhaps one of my favorite parts of the experience was meeting all of the incredible women at Fifth Third, including Aleta Young, Donna McCray, and Sandra DiPentima, who are responsible for the re-imagination of the eBus that will now deliver SpringFour’s financial health resources. Their mission never wavered. They poured their hearts and souls into this project. Seeing their vision come to fruition was incredible. 

SpringFour playing a role in the eBus’ upcoming journey across the country just made sense. Our Founder and CEO Rochelle Nawrocki Gorey has meticulously built a company rooted in serving others and operating with integrity. It shows in her actions, in the way she speaks about SpringFour, and in the partnerships SpringFour has formed.

I consider myself lucky to have played a part in this one. 

Operations & Account Specialist, SpringFour

Last week, some of the SpringFour team attended Financial Health Network’s 20th Annual EMERGE conference, hosted this year in our home city of Chicago!

No One Organization Can Do It All: Strategic Partnerships are Key

A common theme throughout the conference was recognizing that no one organization can, or should, do it alone when it comes to financial health. Working together through strategic, mission-aligned partnerships enables all of us to achieve more for our organizations and consumers. 

 Julie Szudarek, CEO of Self, touched on this when discussing Self’s partnership with SpringFour during the panel discussion:

Empathy is Essential to Success

Pictured above: Erin Mendez, President & CEO of Patelco Credit Union, and Rochelle Nawrocki Gorey, CEO & Founder of SpringFour

The Real-Life Impact of a SpringFour Partnership

Jennifer also shared a member experience story where SpringFour helped connect a Patelco Credit Union member to much-needed resources that made a tangible difference in their life.

Intersectionality Across Barriers to Financial Health

So many sessions throughout the 3-day experience discussed the many financial health challenges that consumers are faced with today — especially challenges that are often overlooked. 

We heard stories of people with disabilities, each of whom faces even greater financial challenges than the typical American due to laws and regulations that restrict access to financial means, including income level caps and the inability to build wealth. 

We learned how natural disasters can affect people’s ability to access basic needs like food, water, and shelter; especially for those in rural or underserved communities. 

At SpringFour, keeping a finger on the pulse of current needs and researching how we can better support consumers remains a top priority. EMERGE provided an opportunity for our team to learn about unique financial health intersections, expanding our perspectives to be more inclusive, informed, and understanding of the compounding challenges that impact a person’s ability to succeed financially. This event shed light on the innovative strategies our industry is adopting to address these challenges and make a real difference for consumers’ financial health.

What Makes a Successful Partnership

When asked what advice she would give to organizations that are interested in forming partnerships to advance financial health, SpringFour’s Rochelle Nawrocki Gorey said this:

Time Well Spent with Financial Health Leaders

Pictured above: Jennifer Tescher, Founder & CEO of Financial Health Network, and Rochelle Nawrocki Gorey, CEO & Founder of SpringFour

Connect with Us

If we met you at EMERGE but haven’t yet connected virtually, please reach out to us on the Contact Us page of the website or by emailing impact@springfour.com.

Thank you to the Financial Health Network for hosting such a wonderful event. We can’t wait for next year!

Morgan Pierce

Impact and Communications Manager, SpringFour