Delinquency rates could get worse. Here’s a win-win solution

Delinquency rates could get worse. Here’s a win-win solution

Delinquency rates could get worse. Here’s a win-win solution

Credit card delinquency rates have climbed to 3.2%, their highest level in over a decade. As millions of Americans navigate new cuts to essential programs, those numbers could soon rise even higher. 

These delinquencies aren’t just bad for consumers — they’re a serious pain point for financial institutions. 

Have you considered how your organization will manage this challenging landscape amid rising delinquencies? 

It’s possible to avoid the internal panic and executive-level pressure to act that comes with these noticeable spikes in delinquencies with SpringFour.

SpringFour reduces delinquencies by empowering organizations to deliver vetted financial health resources that their customers can access for free to lower household expenses and improve their financial situation.

With SpringFour, organizations:

☑️  Build customer loyalty

☑️  Improve portfolio performance

☑️  Drive increased repayment rates

How SpringFour Helps Prevent Delinquency

Using SpringFour at key moments in the customer journey increases customer engagement, drives repayments, and delivers measurable ROI. There are many ways you can use SpringFour to drive positive outcomes and reduce delinquencies for your customers and your business.
Timely Help, Tangible Impact: Seasonal Campaigns That Deliver
Whether it’s time to pay taxes in the spring, utility costs are rising in the summer and winter, or student loans are re-circulating at the beginning of the school year, your customers need help navigating their current financial challenges. SpringFour helps you adjust your messaging seasonally based on your customers’ most pressing challenges to demonstrate that you understand their needs and will support them with actionable, trusted resources to get back on track with payments.
Partnering with SpringFour allows us to directly address our customers’ needs in a way that we could not do alone.
Raul Vazquez

CEO, Oportun

For Life’s Toughest Moments: Help Customers Navigate Hardship with Actionable Financial Health Resources
Timely access to relevant financial resources during hardships can prevent delinquencies and improve outcomes for both the customer and organization. Connecting customers with trusted financial health resources conveys empathy and provides immediate, actionable support. Providing actionable solutions to financial challenges sets customers up for success in making payments in the future.
I deal with foreclosure clients, so having the HAF resources from SpringFour was very helpful and saved my clients anywhere from $20K-80K and some even received second round options for further assistance. Some clients received a reduction in their mortgage payment which put money back into their monthly budget for other expenses or savings.
Agent using SpringFour

From Advice to Outcome: Financial Health Resources That Go Beyond Education
Offering financial health resources alongside educational content turns learning into behavior change. It improves customers’ ability to make payments, reducing delinquencies and strengthening your role as a long-term financial partner. Plus, SpringFour’s expertly-authored Financial Health Resource Guides are embedded in search results and provide money-saving tips and information on a variety of financial health topics, such as accessing food assistance, saving money on home repair, expanding job opportunities, and more.
While Self can help customers with some aspects of their credit building journey, we can’t help with everything. To date, we’ve passed 3 million referrals to SpringFour’s resources through our marketplace. And it’s things that our customers need: food insecurity, information on utilities, information on apartments and how to get affordable rentals. It’s been a great way to round out Self’s products in other ways to get them what they need.
Julie Szudarek

CEO, Self

Drive Real Change: Build Stronger Communities with Trusted Financial Health Resources
When connected to local nonprofit and government resources, community members can free up money to cover payments and reduce the chance of falling behind. Proactively offering resources at community touchpoints helps customers stabilize finances before delinquencies escalate. Prevent delinquency by meeting customers where they are — in the community — and equipping them with the resources they need to stay financially stable, while also reinforcing regulatory, financial, and reputational goals.
We believe that financial empowerment is an important first step in helping to transform lives and communities… This is part of our commitment to build strong communities and to keep customers at the center of everything we do.
Kala Gibson

Chief Corporate Responsibility Officer, Fifth Third

Help That Prevents Hardship: Keep Customers on Track with Proactive Financial Health Resources
Reaching out before delinquency with meaningful support helps customers avoid falling behind. It enhances customer retention, improves repayment, and reflects a proactive, customer-first approach. Addressing root causes for why customers are struggling to make payments — by connecting customers with vetted financial health resources — better positions them to keep up with their payments, improves trust and engagement, and strengthens loyalty and customer relationships.
SpringFour saved me hundreds of dollars and put me in contact with organizations that helped me in a bind.
Customer using SpringFour

Start driving impact for your customers, employees –– and your bottom line. Email us at impact@springfour.com.

TESTIMONIAL

“SpringFour offers one set solution that’s a no-brainer… And if we’re genuinely interested in helping [our customers] make that financial progress, what I call real financial progress, we have to think outside the box. We have to look for new solutions. We have to think ‘What else is out there that we can use to help our clients?’ But it has to start with a mindset that has to change where we’re not in the business of collecting money, we’re in the business of offering solutions.”

– Anuj Vohra, Head of North America Collections, BMO

Awards and Recognition

          

           

       

    

 

DRIVE IMPACT WITH US

info@springfour.com
866-732-2246

4035 Ridge Top Road Suite 600 
Fairfax, VA 22030

JOIN OUR MAILING LIST

[/db_pb_signup]

How you can help customers navigate federal spending cuts

How you can help customers navigate federal spending cuts

How you can help customers navigate federal spending cuts

With the recently passed Big Beautiful Bill and potential cuts to programs in the federal fiscal year budget 2026, millions of Americans are navigating massive changes to essential programs, including cuts to Medicaid and SNAP. As a result, many people don’t know where they’ll turn for the food and healthcare they need and may fall prey to misleading or fraudulent information.

Have you considered how you’re going to support your customers amid high costs and rising delinquencies? 

To meet this moment, SpringFour has expanded its resource offerings to ensure families can access support available from trusted organizations.

With SpringFour, our clients can:

  • Provide their customers a source of truth with reliable resources vetted by SpringFour’s expert team
  • Help prevent malicious actors from taking advantage of people in their time of need
  • Connect customers with ways to reduce household expenses, which can lead to a decrease in late payments and delinquencies

Make it easier for your customers to find support from vetted resources with SpringFour’s digital solution.

Double down on real-time impact while powering repayment rates and customer loyalty. Get started now — email us at impact@springfour.com.

“[My bank] offers your service on their app… I love your site. It’s easy to use and has resources no one has told me about yet. Thank you!”

– SpringFour user

Awards and Recognition

          

           

       

    

 

DRIVE IMPACT WITH US

info@springfour.com
866-732-2246

4035 Ridge Top Road Suite 600 
Fairfax, VA 22030

JOIN OUR MAILING LIST

[/db_pb_signup]

Just released: Q2 Impact Report

Just released: Q2 Impact Report

Just released: Q2 Impact Report

📣 We’re excited to share SpringFour’s Q2 2025 Impact Report — a quarter that saw record demand, meaningful outcomes, and deepened impact across the board. 📈
Today, shifting government benefits, rising scams, high costs, and record household debt continue to create uncertainty and challenges in making payments for millions of Americans. 

In Q2, SpringFour met this moment — and continues to do so — delivering real help to people in real time as well as driving measurable business outcomes for our partners. 

 

Read this report to explore:

➡️  Q2 2025 impact at a glance

➡️  Leading organizations we partner with to deliver impact 

➡️  Financial health challenges consumers are facing

➡️  Growing demand across SpringFour’s areas of support

➡️  How our clients made a difference with SpringFour

➡️  SpringFour’s newest Financial Health Resource Guides

➡️  SpringFour’s industry leadership

As financial pressures grow, SpringFour remains a trusted ally — empowering individuals to stay resilient and helping organizations deliver both impact and business value.
Thank you, as always, for your partnership,

Rochelle Nawrocki Gorey

Founder & CEO, SpringFour

Awards and Recognition

          

           

       

    

 

DRIVE IMPACT WITH US

info@springfour.com
866-732-2246

4035 Ridge Top Road Suite 600 
Fairfax, VA 22030

JOIN OUR MAILING LIST

[/db_pb_signup]

What consumers want isn’t a budgeting tool — it’s an immediate path toward financial health

What consumers want isn’t a budgeting tool — it’s an immediate path toward financial health

What consumers want isn’t a budgeting tool — it’s an immediate path toward financial health

When I read the press release on J.D. Power’s latest Financial Health and Advice Satisfaction Study, one line stood out to me more than any other:

“Buzzwords like personalization and tailored advice get thrown around quite a bit among banking professionals, but this is much bigger than a marketing exercise.”

Jennifer White

J.D. Power

I couldn’t agree more.

At SpringFour, we’ve been building solutions around this exact idea for nearly two decades. And we’ve always known the real work is about impact.

Real financial health requires more than advice. It requires access. When someone’s struggling to pay bills, afford child care, or keep up with medical expenses, suggesting they stick to a budget or start saving for a long-term goal doesn’t help unless we’re also pointing them toward ways to actually do that. That’s where SpringFour comes in.

We connect people to trusted, nonprofit and government resources that help lower household expenses in areas like food, utilities, employment, and healthcare. It’s not theoretical — it’s immediate, actionable support, embedded into the banks and lenders they already trust. In 2024 alone, we delivered more than 8.5 million financial health referrals.

So when J.D. Power reports that 43% of U.S. retail bank customers are now considered financially vulnerable, it confirms what we already know: people are looking for more than tips; they’re looking for tools.

They want tangible, actionable support. And they’re not just open to receiving it from their banks — they expect it. And that is great news for us in this industry — because this is relatively easy to solve.

The study found that 26% of all bank customers — and 36% of those under 40 — are actively seeking financial guidance. Yet ,one in five customers who researched budget management tools never ended up using them.

Why not? Perhaps the tools weren’t useful or relevant. 

Awareness does not equal access and delivering educational resources is not sufficient. If banks truly want to help their customers improve their financial health, then they need to move beyond sharing advice like “budget and save.” They need to provide people with vetted, accessible ways to save by helping to reduce household expenses or access programs that can assist. Available technology solutions exist to do so and are built to easily scale. 

Many banks are ahead of the curve here. Capital One, Fifth Third, M&T Bank, and others that partner with SpringFour are embedding vetted financial health tools into their digital platforms. And the results speak for themselves — with increased engagement, improved payment rates, and stronger customer trust.

Consumers are struggling because they’re stuck — and they’re telling us, clearly, that they want us to help.

So here’s my question: if we know what works, and we have the tools, what are we waiting for?

Rochelle Nawrocki Gorey

Founder & CEO, SpringFour

Awards and Recognition

          

           

       

    

 

DRIVE IMPACT WITH US

info@springfour.com
866-732-2246

4035 Ridge Top Road Suite 600 
Fairfax, VA 22030

JOIN OUR MAILING LIST

[/db_pb_signup]

SpringFour’s Q1 2025 Results Are In

SpringFour’s Q1 2025 Results Are In

SpringFour’s Q1 2025 Results Are In

At SpringFour, our mission has always been clear: boost your business by connecting people to the trusted financial health resources they need, when they need them most. In Q1 2025, the need has only grown more urgent — and so has our impact.

This quarter, we delivered over 1.8 million referrals to individuals and families nationwide, helping them save on essentials like food, utilities, and housing — and empowering them to stay resilient in the face of growing financial pressures.

At a time when Americans are carrying a record $1.21 trillion in credit card debt and delinquencies are on the rise, SpringFour continues to prove that access to the right resources drives real results: stronger repayment rates, healthier financial outcomes, and deeper customer trust.

This quarter also brought important milestones, from our expanded resource offerings and new integration with C&R Software’s Debt Manager, to partnerships that are helping organizations like MSUFCU, Enact, and Propel Holdings meet customers where they are.

Read this report to learn more about:

☑️  Q1 2025 impact at a glance

☑️  Inside today’s financial health data

☑️  How our clients are making a difference

☑️  Delivering real time, reportable impact

☑️  Announcing our integration with C&R’s collections software

☑️  New housing resources to meet growing needs

☑️  SpringFour’s industry-changing innovation in the news

Rochelle Nawrocki Gorey

Founder & CEO, SpringFour

Awards and Recognition

          

           

       

    

 

DRIVE IMPACT WITH US

info@springfour.com
866-732-2246

4035 Ridge Top Road Suite 600 
Fairfax, VA 22030

JOIN OUR MAILING LIST

[/db_pb_signup]

Why Making Consumer Needs a Cornerstone of Your Business Matters

Why Making Consumer Needs a Cornerstone of Your Business Matters

Why Making Consumer Needs a Cornerstone of Your Business Matters

I spent a good chunk of Q1 2025 building our clients’ annual Social Impact Reports, which feature information about the financial health referrals provided to their customers and employees and the category, consumer, and market trends we observed throughout 2024. As I dove into the stories we’ve received over the last year, I was once again impressed by both the social impact and business results our clients see from working with SpringFour.

In today’s rapidly evolving business landscape, companies that prioritize meeting consumer needs aren’t just making a difference in their communities—they’re also strengthening their brand, building customer loyalty, and enhancing their bottom line. Consumers increasingly expect businesses to do more than just sell products or services; they want companies to contribute positively to society. 

One of the most meaningful ways businesses can meet consumer needs is by providing financial health resources—resources that help consumers find ways to save on food, utilities, prescription drugs, and more—to their customers. Doing so not only makes positive contributions to society, but is also proven to drive business results.

The Proven Business Benefits of Meeting Consumer Needs

  • Increase Revenue through Customer Retention and Engagement: When consumers feel supported by a brand, they are more likely to remain loyal, resulting in impressive bottom-line results. Providing financial health resources builds deeper relationships with customers, encouraging repeat business and long-term engagement. One SpringFour client has seen millions in projected annualized credit loss savings from offering financial health resources in the collections process.
  • Strengthen Brand Reputation and Customer Trust: Consumers are more likely to support brands that align with their values. In fact, 82% of consumers want a brand’s values to align with their own and three-quarters of consumers have parted ways with a brand they felt their values were in conflict with. When a company actively invests in financial education and support, it positions itself as a trustworthy and socially responsible business. In fact, over 98% of agents and coaches using SpringFour agree that offering SpringFour builds trust with customers. This fosters long-term customer loyalty and positive word-of-mouth marketing.
  • Gain a Competitive Advantage and Differentiation: In competitive markets, businesses that prioritize social impact set themselves apart. Offering financial wellness resources—such as the nonprofit and government resources available through SpringFour—demonstrates a commitment to customers’ well-being, creating a unique selling point.

“When you actually go above and beyond to provide such services to clients, they become your clients for life… No marketing, no dollars can actually buy that kind of loyalty. And to me, this is why this partnership and the tool and the solutions are so powerful.”

Anuj Vohra

Head of North America Collections, BMO

  • Attract and Retain Employees: Employees are drawn to companies that align with their values. Businesses that emphasize social impact tend to attract top talent, boost employee morale, and enhance workplace culture. A socially responsible brand is more likely to retain employees who take pride in their work. With SpringFour, employees can offer actionable financial health support during collections calls, changing the narrative from simply collecting payments to providing solutions that address root causes and help consumers make payments—leading to 98% of agents and coaches using SpringFour reporting that they feel more satisfied with their work.

“I send referral emails from SpringFour on almost every call. We mostly talk to clients who are looking for help getting employed, so most often we send referrals from that area, but almost all clients also mention some other financial burden during the calls that the other resources can help with. SpringFour is excellent at providing a customer with places to look for assistance, which helps cut down on call volume for us from clients impatient for results.”

S4pro User

How Financial Health Resources Positively Impact Consumers

  • Helping Consumers Save Money and Reduce Debt: Offering financial resources—such as discounts, savings plans, or guidance on reducing expenses from reputable organizations whose mission is to help consumers—can have a direct and lasting impact on consumers’ financial stability. This not only improves their financial health but also strengthens their relationship with the business providing them support. 
  • Empowering Consumers to Make Informed Financial Decisions: Many individuals lack access to essential financial education. Businesses that provide budgeting tools, credit counseling, or savings programs empower their customers to make better financial choices, reducing financial stress and increasing overall well-being.
  • Creating More Equitable Access to Financial Tools: Lower-income consumers often face barriers to financial wellness. By providing access to nonprofit and government resources, businesses can help bridge the gap and provide financial tools to those who need them most.
  • Encouraging Long-Term Financial Stability: A customer with strong financial health is a more stable and engaged consumer. When businesses help customers save, invest, and plan for the future, they create a customer base that is financially secure and more likely to continue supporting the business over time.

“I had a client that was behind on her rent and utilities payments. During the course of our normal session I added SpringFour resources into her action plan to assist her in those areas. I received a call back a few days later from the client and she was crying while telling me how much those resources helped her. She said since she got help with her rent and utilities, she was able to afford groceries and gas money and actually found a job. Since she had a little more gas money than usual, she was able to go around to put in more job applications and was hired by one of them. She just wanted to thank me for including those resources and said they changed her life.”

S4pro User

Making Consumer Needs a Core Business Strategy

To successfully integrate meeting consumer needs into your business, consider the following strategies:

  • Partner with SpringFour: Provide access to thousands of local nonprofit and government financial education and money-saving resources to expand your reach and impact.
  • Integrate Financial Health Across the Customer Lifecycle: Companies and institutions should incorporate financial wellness features into their services and marketing communications, making it easier for consumers to take control of their financial future. Doing so builds trust, increases engagement, and ensures your customers are getting the help they need from reputable sources. 
  • Educate Your Customers: Host webinars, create educational content, or provide one-on-one consultations to help consumers build financial literacy, health, and resilience.

Final Thoughts

Making social impact—especially financial wellness—a cornerstone of your business isn’t just a good deed; it’s a smart business strategy. By helping customers improve their financial health, businesses can strengthen their brand, foster deeper relationships, and create a loyal, financially stable customer base. In a world where consumers value corporate responsibility, prioritizing financial wellness is a win-win for businesses and the communities they serve.

Are you ready to make a lasting impact? Start integrating SpringFour’s financial health resources into your business today! We can have you up and running in under 30 days.

 

Phylicia Clifton

Senior Manager, Client Success & Impact, SpringFour

Awards and Recognition

          

           

       

    

 

DRIVE IMPACT WITH US

info@springfour.com
866-732-2246

4035 Ridge Top Road Suite 600 
Fairfax, VA 22030

JOIN OUR MAILING LIST

[/db_pb_signup]