What’s the secret sauce to SpringFour’s 20-year success? CEO Rochelle Nawrocki Gorey says it’s simple: deliver tangible resources to people in need, and the benefits will come right back to you. SpringFour has built a business model that’s as sustainable as it is successful—no gimmicks, just real impact.

American Banker is shedding light on how banks are stepping up to provide aid as Californians have been impacted by the California fires. The article includes a quote from Rochelle Gorey’s recent op-ed in American Banker titled “Banks have an obligation to plan ahead for natural disaster relief.”

When Hurricane Helene made landfall in September, it left a wake of destruction across the Southeast and Appalachia. Within a matter of weeks, Hurricane Milton followed, causing even further devastating damage. A plan for delivering that support needs to be in place before disaster strikes, writes Rochelle Gorey, Founder & CEO of SpringFour, in this American Banker oped.

Mortgage servicer Fay Servicing reports that it has helped thousands of homeowners who are struggling financially through its partnership with SpringFour. Fay Servicing says it is making a significant impact by providing access to financial assistance and relief to thousands of borrowers facing personal and financial challenges.

Success in collections is traditionally defined in terms of efficiency, but it’s not the only model that works. Engaging with customers earlier, before they have slipped into severe delinquency, can be just as effective in keeping default rates low, and more effective in keeping net promoter scores high. Through its acquisition, SpringFour gives C&R Software’s clients more tools to engage their customers earlier in the debt management lifecycle.

In other merger & acquisition news, C&R Software announced it has agreed to acquire social impact fintech SpringFour.